Introducing On Track: Custom Solutions for Efficiency

As someone who has spent over 10 years in the software consulting world, my journey has always been about one thing—building solutions that make businesses more efficient, more streamlined, and ultimately, more profitable. In recent years, working alongside global agencies in the music industry, I’ve seen firsthand the challenges they face. Artists, tour managers, and business leaders are constantly grappling with tools that don’t quite speak to each other, processes that slow them down, and missed opportunities for growth due to inefficiencies.

This problem is more than a frustration; it’s a barrier to success.

At The Pack, we set out to change that by building a comprehensive system that helps our clients ensure profitable tours, handle financial management, and track actuals against their budgets. Speaking with more people, I realized that every business is different. Each agency or manager has their own set of tools, workflows, and needs, and we didn’t want to simply push our product onto them. What people need is custom-tailored solutions that connect the dots within their current setup.

That’s why we’re launching On Track, a new arm of The Pack that focuses on solving the specific software challenges businesses face—whether in the music industry or beyond. With On Track, we build bespoke solutions that not only fit into existing workflows but elevate them to new levels of efficiency.

Why This Shift Matters

Over the years, I’ve seen firsthand how inefficient systems can prevent growth. In an industry as fast-paced as music, the stakes are high. Tours are expensive, budgets are tight, and managers need real-time insights to stay profitable. The truth is, this isn't just a music industry problem—businesses everywhere are facing similar challenges. They need more automation, smarter processes, and systems that just work.

We aren’t here to push a one-size-fits-all product. On Track is about starting with the problem and building a solution around your needs. Whether you’re struggling with keeping your budgets on track, needing better integration between your tools, or looking for ways to streamline your entire operation, our team of seasoned engineers is here to build a solution that works for you.

Leveraging Our Expertise

We’re uniquely positioned to do this because we bring more than just software knowledge to the table. With decades of combined experience in the music industry, the global tech world, and software agencies, our team knows how to build solutions that last. We’ve been down this road before—working directly with artists and managers to make tours profitable and improve workflows.

We also believe in leveraging what works. Our current platform for music industry professionals has already helped numerous clients achieve their goals. Now, with On Track, we’re taking it a step further by offering a fully custom approach, backed by our team’s engineering expertise and experience with the latest technologies.

Embracing Faster Engineering Cycles with AI

Another reason this is the right time for On Track is the rise of Large Language Models (LLMs). These powerful tools are accelerating the pace of development in ways we couldn't have imagined just a few years ago. At The Pack, we’re always looking for ways to stay ahead of the curve, and by embracing LLMs in our engineering processes, we can deliver custom solutions faster and more efficiently than ever before.

This allows us to meet the unique demands of our clients while offering a turnaround time that ensures you don’t lose momentum in your business operations. When time is money, faster solutions mean a quicker path to profitability.

Let’s Talk

Whether you’re in the music industry or you just want to run a more efficient business, let’s have a conversation. We’ll work with you to identify the gaps in your processes, and from there, we’ll build something custom-tailored to your specific needs. With On Track, you’re not just getting a product—you’re getting a partner in solving your toughest challenges.

Ready to streamline your business? Contact us today or reach out directly at jonathan@partofthepack.com to set up a consultation.